AI’s threat to Google just got real | Company Business News

In a surprising revelation, a senior Apple executive announced that Google searches through the Safari web browser have seen a decline over the past two months. This drop in search volume raises questions about the long-standing dominance of Google as the default search engine on Apple devices. While specific reasons for the decline were not disclosed, it signals a potential shift in user behavior that could impact Google's stronghold in the search engine market. The decrease in Google searches on Safari could be attributed to the growing influence of artificial intelligence technologies that offer alternative means of information retrieval. AI-powered tools and voice assistants are becoming increasingly popular, allowing users to bypass traditional search engines altogether. This trend may be prompting users to explore new, more efficient ways to access information, diminishing Google's role in their online experiences. As Google faces this emerging challenge, the company may need to innovate and adapt to maintain its leadership in the search engine space. The evolving landscape underscores the importance of staying ahead in the tech industry, where rapid advancements can quickly alter the dynamics of market power. Google's response to this development will be closely watched as it seeks to counteract the potential threat posed by AI-driven alternatives.

— Authored by Next24 Live