Amrik Sukhdev Ke Parathe: How late-night cravings built a Rs 100-crore annual business

Located along National Highway 44, Amrik Sukhdev has evolved from a humble food stop into an iconic culinary landmark. Initially serving truck drivers in the 1950s, it has become a magnet for night owls and food enthusiasts alike. The restaurant's transformation reflects a blend of tradition and modernity, offering a variety of North Indian dishes while retaining its authentic charm. The secret to Amrik Sukhdev's success lies in its ability to cater to late-night cravings, drawing in crowds at all hours. Its signature parathas, coupled with a vibrant atmosphere, have turned it into a must-visit destination. Families, travelers, and locals flock here, creating a lively mix of patrons that contribute to its bustling environment. This unique appeal has propelled it to a Rs 100-crore annual business, showcasing the power of word-of-mouth and consistent quality. Beyond just a dining experience, Amrik Sukhdev symbolizes the essence of Indian highway culture, where food and travel intersect. Its strategic location and commitment to customer satisfaction have cemented its status as more than just a restaurant. As it continues to thrive, Amrik Sukhdev stands as a testament to how culinary passion and strategic vision can build an enduring legacy.

— Authored by Next24 Live