BJP spent ₹57 cr on Delhi polls, 68% on ‘party propaganda’ – full breakdown inside

The Bharatiya Janata Party (BJP) allocated a significant ₹57 crore for the Delhi election campaign, with a substantial 68% of this budget directed towards what they categorize as "party propaganda." This expenditure underscores the party's strategic focus on communication and outreach efforts to bolster their presence in the capital's political landscape. The BJP's investment aimed at enhancing voter engagement and amplifying their electoral message through various media channels. Having secured 48 out of the 70 assembly seats, the BJP successfully reclaimed power in Delhi, a testament to their effective campaign strategy. The financial report reveals detailed spending patterns, highlighting the emphasis on advertising and public relations. These efforts were complemented by grassroots mobilization and digital initiatives, which played a crucial role in reaching a diverse electorate across the city. The comprehensive breakdown of expenses illustrates the party's prioritization of visibility and narrative control in a competitive political environment. By investing heavily in propaganda, the BJP sought to counter opposition narratives and reinforce their governance agenda. This approach, while costly, evidently resonated with voters, contributing to their decisive victory in the Delhi polls.

— Authored by Next24 Live