Boycott Turkey: Flipkart-owned Myntra and Reliance-owned Ajio stop selling these Turkish brands

In a significant move, leading Indian e-commerce platforms Myntra and Reliance-owned Ajio have reportedly ceased sales of several Turkish apparel brands. This action aligns with a broader wave of boycott sentiments aimed at Turkish products. While the companies have not officially disclosed their reasons, industry insiders suggest the decision is influenced by geopolitical tensions and growing consumer demand for alternative sourcing. Myntra and Ajio's decision to remove Turkish brands could have substantial implications for the fashion sector in India, where these brands have enjoyed a niche yet loyal customer base. The halt in sales is likely to affect the availability of popular Turkish labels, prompting consumers to explore other international and domestic options. This shift may also encourage local designers and manufacturers to fill the gap, potentially boosting the Indian textile industry. The actions of Myntra and Ajio come at a time when global supply chains are under scrutiny, and consumers are becoming increasingly mindful of the origins of their purchases. The move could signal a trend where e-commerce platforms prioritize geopolitical considerations and consumer sentiments in their business strategies. As the situation unfolds, it remains to be seen how other retailers will respond and what long-term impact this will have on Indo-Turkish trade relations.

— Authored by Next24 Live