Brand Virat Kohli to thrive even after retirement from Test cricket

Virat Kohli, renowned for his cricketing prowess, is anticipated to maintain a robust brand presence even after stepping away from Test cricket. Known for his aggressive style and consistent performance, Kohli has built a global fanbase that extends beyond the cricket field. His brand value, bolstered by a series of high-profile endorsement deals, is expected to remain resilient, as companies continue to associate with his dynamic persona and widespread appeal. Beyond endorsements, Kohli's ventures into various business arenas are set to sustain his market relevance. His investments in fitness, fashion, and tech startups underline a strategic approach to brand-building that transcends his cricketing identity. These ventures not only diversify his portfolio but also resonate with a younger audience, ensuring his influence persists in the lifestyle and entrepreneurial sectors. Moreover, Kohli's legacy as one of cricket's modern greats will play a pivotal role in his enduring brand strength. His contributions to Indian cricket, marked by numerous records and memorable performances, have cemented his place in the sport’s history. This legacy, combined with his off-field initiatives and charismatic leadership, ensures that "Brand Virat Kohli" will continue to thrive, inspiring future generations both within and outside the cricketing world.

— Authored by Next24 Live