CEO revenue confidence hits 5-year low - PwC survey

A recent survey by PwC reveals a significant drop in CEO revenue confidence, reaching its lowest point in five years. The survey highlights that one in five CEOs reported their companies were highly vulnerable to losses stemming from trade tariffs, a concern that underscores the ongoing complexities of global trade relations. This sentiment reflects broader uncertainties in the international market, prompting business leaders to reassess their strategies. In addition to trade concerns, the survey identified cyber risk as a pressing threat, with one-third of CEOs citing it as a major challenge. As digital transformation accelerates, the increasing sophistication of cyber threats poses a substantial risk to company operations and data security. This growing concern is pushing companies to invest more in robust cybersecurity measures to safeguard their assets and maintain stakeholder trust. Overall, the findings from the PwC survey indicate a cautious outlook among CEOs, driven by external pressures such as geopolitical tensions and technological vulnerabilities. As these issues continue to evolve, companies are urged to adapt swiftly, balancing immediate risks with long-term strategic planning to navigate the complex business landscape effectively.

— Authored by Next24 Live