From cricket to Centre Court: How Wimbledon plans on wooing India

Wimbledon, the prestigious tennis tournament, is setting its sights on India in a bid to expand its global footprint. Recognizing the immense popularity of cricket in the country, Wimbledon aims to leverage this passion by drawing parallels between the two sports. By highlighting the excitement and skill inherent in both cricket and tennis, the tournament hopes to capture the imagination of Indian sports enthusiasts and broaden its appeal. To engage young audiences, Wimbledon is exploring innovative collaborations with Indian influencers and sports personalities. By partnering with figures who resonate with the youth, the tournament seeks to create relatable content that bridges the gap between cricket and tennis. This strategy not only aims to increase viewership but also encourages a new generation of tennis fans in a country dominated by cricket. Additionally, Wimbledon plans to enhance its presence in India through digital platforms, offering exclusive content and interactive experiences tailored to Indian audiences. This digital push is designed to make the tournament more accessible and engaging for fans across the country. By tapping into India's burgeoning online community, Wimbledon hopes to establish a lasting connection and secure a loyal fanbase in one of the world's largest sports markets.

— Authored by Next24 Live