Gig worker safety row: Blinkit drops ‘10-minute’ delivery claim after labour ministry flags concerns; Zep

Eternal-owned quick commerce platform Blinkit has recently removed its widely advertised "10-minute delivery" claim from all its platforms. This decision follows concerns raised by the labor ministry regarding the safety and well-being of gig workers, who are often under immense pressure to meet tight delivery schedules. The ministry highlighted potential risks to both workers and the public, prompting Blinkit to reconsider its marketing approach in favor of a more sustainable model. The move comes amid increasing scrutiny of the gig economy, where rapid delivery promises have become a competitive edge but also a point of contention. Critics argue that such claims may compromise safety standards, as delivery personnel might prioritize speed over caution. Blinkit's decision to drop the claim indicates a shift towards prioritizing worker safety, aligning with broader industry efforts to address the challenges faced by gig workers. As Blinkit navigates this transition, the company is exploring alternative strategies to maintain its market position without compromising safety. This development could signal a trend among other players in the quick commerce sector, as they balance operational efficiencies with the growing demand for ethical labor practices. The labor ministry's intervention underscores the importance of regulatory oversight in ensuring that innovation does not come at the expense of worker welfare.

— Authored by Next24 Live