Ikea taps mid-sized stores in India growth push

Furniture giant Ikea is shifting gears in its India expansion strategy by focusing on mid-sized stores, each ranging from 50,000 to 70,000 square feet. This move marks a departure from Ikea's traditional sprawling warehouses, aiming to provide a more accessible shopping experience for urban consumers. By opting for these smaller formats, Ikea hopes to integrate more seamlessly into densely populated areas, catering to the evolving needs of its Indian customer base. The decision comes as part of Ikea's broader strategy to strengthen its foothold in India, a market with immense potential due to its burgeoning middle class and rapid urbanization. The new mid-sized stores will not only offer a curated selection of Ikea's popular home furnishings but also emphasize convenience and efficiency. This approach aligns with the retailer's global trend of adapting to local markets while maintaining its core brand identity. Ikea's expansion plans are expected to boost local employment and contribute to the economy while providing Indian consumers with greater access to affordable, stylish home solutions. The company plans to complement these new store formats with its robust online presence, ensuring a comprehensive shopping experience. With this strategic pivot, Ikea is poised to capture a larger share of the Indian market, reinforcing its commitment to long-term growth in the region.

— Authored by Next24 Live