Netflix top boss thought Sanjay Leela Bhansali pitched Heeramandi to them to be rejected: 'It almost felt like a dare' | Web Series - Hindustan Times

Netflix CEO Ted Sarandos recently shared intriguing insights into the initial pitch meeting for Sanjay Leela Bhansali's ambitious project, "Heeramandi." When Bhansali traveled to the US to present his vision, Sarandos perceived the pitch as audacious, almost as if Bhansali was daring Netflix to reject it. This unexpected approach piqued Sarandos' interest and set the tone for a potentially groundbreaking collaboration. "Heeramandi," a captivating tale set in pre-independence India, promises to explore the lives of courtesans and their intricate relationships against a backdrop of cultural and political upheaval. Bhansali's unique storytelling prowess and cinematic grandeur have consistently dazzled audiences, and this new venture is expected to be no exception. Sarandos recognized the project's potential to resonate with global audiences, aligning with Netflix's strategy to diversify its international content offerings. Sarandos' decision to greenlight "Heeramandi" reflects Netflix's commitment to embracing bold narratives that challenge conventional boundaries. By partnering with a visionary filmmaker like Bhansali, Netflix aims to expand its footprint in the Indian market and captivate viewers worldwide. As anticipation builds, "Heeramandi" stands as a testament to the power of daring creativity and the streaming giant's dedication to innovative storytelling.

— Authored by Next24 Live