Officer’s Choice maker relies on premium push, margin growth

Liquor major Allied Blenders & Distillers, renowned for its flagship brand Officer's Choice, is steering its strategy towards premiumization to achieve mid-double-digit top-line growth by FY26. As consumer preferences shift towards premium offerings, the company is keen to capitalize on this trend by expanding its high-end product line. This focus on premium products is expected to not only boost revenue but also enhance brand perception in a competitive market. In addition to its premium push, Allied Blenders & Distillers is also concentrating on improving its profit margins. By optimizing production processes and investing in technology, the company aims to streamline operations and reduce costs. These efforts are part of a broader strategy to enhance efficiency and drive financial performance, ensuring sustained growth in a dynamic industry landscape. The company's dual approach of elevating its product offerings while honing operational efficiencies underscores its commitment to long-term success. As the liquor market evolves, Allied Blenders & Distillers is positioning itself to meet changing consumer demands and maintain its competitive edge. With a clear focus on both top-line and margin growth, the company is poised to achieve its ambitious targets for FY26.

— Authored by Next24 Live