Seoul POP lights up Las Vegas

The Seoul Pavilion at CES 2026, dubbed "Seoul POP," has become a centerpiece of innovation in Las Vegas, showcasing the bustling creativity and technological prowess emanating from South Korea's capital. This year, the pavilion brought together a diverse group of 19 institutions, including nine major universities, four districts in Seoul, and six startup facilities, all eager to display their cutting-edge advancements to a global audience. Visitors to the pavilion were treated to a wide array of groundbreaking technologies, ranging from smart city solutions and AI developments to sustainable innovations and digital healthcare advancements. The collaboration between academia, government, and startups highlighted Seoul's commitment to fostering an environment where innovation thrives, positioning the city as a key player on the international tech stage. The presence of such a broad spectrum of institutions underlines Seoul's strategic approach to harnessing collective expertise and resources. By integrating the strengths of educational institutions, local government initiatives, and entrepreneurial ventures, the Seoul Pavilion not only illuminated the potential of South Korean technology but also strengthened its reputation as a hub for future-forward thinking.

— Authored by Next24 Live