Shein accused of using manipulative online tactics in EU complaint

Consumer groups from various European countries have filed a complaint against the fast-fashion giant Shein, alleging the use of manipulative online tactics to influence shoppers. The complaint claims that Shein employs strategies such as fake countdown timers, which create a false sense of urgency, and guilt-tripping messages that pressure consumers into making hasty purchasing decisions. These tactics are said to exploit consumer psychology, leading to impulsive buying. The European Consumer Organisation (BEUC) spearheads the complaint, highlighting concerns over Shein's marketing practices. They argue that such tactics may violate EU consumer protection laws, which mandate fair and transparent advertising. The complaint calls for an investigation into whether Shein's strategies constitute aggressive commercial practices, potentially leading to legal action or fines if found guilty. In response, Shein stated its commitment to compliance with local laws and regulations, emphasizing its focus on customer satisfaction. However, the growing scrutiny reflects broader concerns over the ethical practices of fast-fashion retailers, as consumers increasingly demand transparency and fairness in online shopping experiences. The outcome of this complaint could set a precedent for how digital marketing tactics are regulated in the future.

— Authored by Next24 Live