Sony to cede control of Bravia TV business to China's TCL Electronics

Sony has announced plans to transfer control of its Bravia TV business to China's TCL Electronics. This strategic move involves establishing a joint venture between the two companies, set to commence operations in April 2027. The collaboration aims to leverage TCL's manufacturing prowess while maintaining Sony's renowned quality and brand reputation. The joint venture will produce televisions under both the Sony and Bravia names, combining Sony's innovative technology with TCL's efficient production capabilities. This partnership is expected to enhance competitiveness in the global market, catering to evolving consumer demands and technological advancements. Both companies anticipate that this alliance will enable them to capture a larger market share and drive future growth. While the financial details of the deal remain undisclosed, industry experts suggest this move could significantly impact the television manufacturing landscape. By aligning with TCL, Sony aims to streamline its operations and focus on its core competencies. Consumers can look forward to a new era of TVs that promise to deliver enhanced features, quality, and value, reflecting the strengths of both companies.

— Authored by Next24 Live