Swiggy launches 'Rs 99 Store' with free delivery to tap Gen-Z, budget-conscious users

Swiggy has unveiled its new Rs 99 Store, a strategic move aimed at capturing the attention of Gen-Z and budget-conscious consumers. This innovative feature on Swiggy's app offers a variety of single-serve dishes at a flat rate of Rs 99, making it an attractive option for those looking to enjoy affordable meals without compromising on quality. The introduction of this store is part of Swiggy's ongoing effort to expand its user base and cater to the evolving preferences of a younger, price-sensitive demographic. The Rs 99 Store is complemented by Swiggy's Eco Saver initiative, which ensures free delivery on all orders from this menu. This added benefit not only enhances the appeal of the store but also aligns with Swiggy's commitment to providing cost-effective solutions for its customers. By eliminating delivery charges, Swiggy is positioning itself as a more accessible platform for everyday dining, potentially increasing its market share in the competitive food delivery industry. Swiggy's latest offering reflects a broader trend in the food delivery sector, where companies are increasingly tailoring their services to meet the needs of specific consumer segments. With the launch of the Rs 99 Store, Swiggy is not only addressing the financial constraints of its users but also fostering a culture of convenience and value. This move could set a new standard for affordability and service in the industry, as competitors may look to replicate Swiggy's approach in their own strategies.

— Authored by Next24 Live