Tata Motors seeks to regain 50% market share in electric PV segment

Tata Motors is setting ambitious targets to reclaim a 50% market share in the electric passenger vehicle (PV) segment within the next 18 to 24 months. The company has announced plans to introduce new models, including the Harrier.ev and Sierra.ev, as part of its strategy to boost volume growth. This move is aimed at strengthening its position in an increasingly competitive market, where innovation and sustainability are becoming key drivers. The automotive giant is focusing on expanding its electric vehicle lineup to cater to a broader audience. By rolling out these new models, Tata Motors intends to address the growing demand for environmentally friendly vehicles while providing consumers with more choices. The Harrier.ev and Sierra.ev are expected to feature advanced technology and enhanced performance, appealing to both existing customers and new buyers interested in making the switch to electric. Tata Motors' renewed focus on electric vehicles is part of a larger trend in the automotive industry, where major players are pivoting towards sustainable solutions. The company's strategy not only involves launching new models but also enhancing its infrastructure and service network to support EV adoption. As Tata Motors sets its sights on regaining market share, its efforts are likely to influence the broader shift towards electric mobility in India.

— Authored by Next24 Live