With a focus on meals below Rs 150 and offline-equal prices, Rapido’s Ownly is a zero commission food...

Rapido, a well-known player in the ride-hailing industry, has launched Ownly, a novel food delivery service targeting the heart of India. Ownly promises to deliver meals priced below Rs 150, making it an appealing choice for budget-conscious consumers. By ensuring offline-equal prices, Rapido aims to bridge the gap between online convenience and traditional dining costs, offering an attractive alternative for both customers and local eateries. The zero commission model is a standout feature of Ownly, setting it apart from competitors. Traditional food delivery platforms often charge substantial commissions, impacting the earnings of small restaurants. With Ownly, Rapido seeks to empower these establishments by allowing them to retain their full earnings, potentially fostering a more sustainable ecosystem for local businesses. This approach could also encourage a wider variety of eateries to join the platform, enriching the culinary options available to consumers. Rapido's strategic move with Ownly indicates a significant shift in the food delivery landscape, focusing on affordability and equitable partnerships. As the service rolls out, it could redefine how food delivery operates in smaller cities and towns across India, where cost and accessibility are critical. By aligning with the needs of both consumers and vendors, Rapido's Ownly has the potential to become a game-changer in the industry, promoting a more inclusive and balanced food delivery market.

— Authored by Next24 Live